Rockfish Announces the Launch of its Rockfish Retail Division

New CSO tailors agency expertise to meet unique needs of retail corporations

Rogers, AR, June 17, 2010: Rockfish Interactive today launched its newest division, Rockfish Retail, to specifically organize the agency's expertise around the unique needs of the retail industry. This specialty retail group will provide holistic marketing solutions that include everything a retailer would need to improve its business, drive traffic and boost advocacy.

"Retailers are looking for comprehensive solutions that enable them to connect with their customers. Given our heritage and expertise in technology and digital, Rockfish is in a unique position to deliver on this need," says Rockfish CSO Dawn Maire. "Too many retailers still treat the online landscape with siloed marketing tactics. Digital is no longer a channel; it's how consumers live their lives. To be successful in today's environment, retailers need to embrace digital solutions as drivers of an overarching strategy, not as bolt-on tactics to traditional advertising. Rockfish Retail creates holistic digital platforms for our retail clients that drive connectivity, engagement and sales."

With decades of retail expertise, the Rockfish Retail division will focus on the delivery of holistic, insight and data-driven solutions, including:

• Brand, Business and Marketing Strategy
• Customer Relationship Management
• Shopper Marketing Platforms
• Integrated Communications Design and Deployment
• Loyalty Programs

"The retail business is all about loyalty—taking care of the customers you do have, and giving them the social tools to tell their friends and family members about you." Kenny Tomlin, CEO and founder of Rockfish continued, "The platform that delivers and allows users to echo your message has become as important as the message itself."

No stranger to retail, Rockfish's other divisions (IT, Labs, Studio and Technology) already provide retail solutions to Walmart, Sam's Club, Tyson Food Service and Silver Joe's Coffee, a company that was conceived and launched from the Rockfish Labs division itself.

ABOUT ROCKFISH
Rockfish builds interactive solutions for the digital age. Our experience merges technology, user-focused design, marketing, and business insight to evolve online and mobile ideas into performance-driven solutions that are meaningful to your customers and measurable to your business. Only founded in 2006, we're honored to have already been recognized as the Ad Age 2008 Small Agency of the Year, ranked third on the 2009 Ad Age Agency A-List that recognizes the ten best agencies in the world, and implemented ideas with such brands as Walmart, Sam's Club, Cisco, Kimberly-Clark, Procter & Gamble, Tyson Foods, Sara Lee, ConAgra and Dr Pepper Snapple Group. Rockfish is located in Rogers, Arkansas, and Dallas, Texas.