Rockfish Welcomes Dawn Maire as First Chief Strategy Officer

Seasoned executive brings wealth of retail marketing experience to growing agency

NORTHWEST ARKANSAS, May 26, 2010: Rockfish Interactive is excited to announce the addition of Dawn Maire as its first chief strategy officer. Since 2005, she had been the chief retail officer for North America at RAPP.

Her addition brings more marketing and CRM leadership to the already successful digital marketing and technology team that works with such clients as Walmart, Sam’s Club, Procter & Gamble, Tyson and Cisco. As CSO, Ms. Maire will be responsible for marketing thought leadership for client and internal projects, both of which are growing rapidly.

The hiring of Ms. Maire adds to the trend of senior executives making the jump from big agencies to smaller, more nimble environments.

"The business landscape is obviously becoming more and more dependent on digital innovation," said Ms. Maire. "I joined Rockfish because it's an idea company and—let me tell ya—we’re already talking about some big ideas."

With nearly two decades of multi-channel marketing experience, Ms. Maire has authored successful campaigns for such brands as Bank of America, Best Buy, Famous Footwear, HEB, Macy’s, Mercedes Benz USA, Sears Holdings, SUPERVALU and Toyota USA.

"Rockfish is growing, and there's no plan to slow down anytime soon," said Kenny Tomlin, Rockfish Founder and CEO. "We’ve helped evolve the agency model from design-focused to design-build, but we’re not done. Dawn will play a big part in where we’re going next."

Ms. Maire will be joining the agency in its Dallas, TX, office.

About Rockfish Interactive
Rockfish builds interactive solutions for the digital age. Our experience merges technology, user-focused design, marketing, and business insight to evolve online and mobile ideas into performance-driven solutions that are meaningful to your customers and measurable to your business. Only founded in 2006, we’re honored to have already been recognized as the Ad Age 2008 Small Agency of the Year, ranked third on the 2009 Ad Age Agency A-List that recognizes the ten best agencies in the world, and implemented ideas with such brands as Walmart, Sam's Club, Cisco, Kimberly-Clark, Procter & Gamble, Tyson Foods, Sara Lee, ConAgra and Dr Pepper Snapple Group. Rockfish is located in Rogers, Arkansas, and Dallas, Texas.

For more information, visit www.rockfishinteractive.com.