Brand Planner - Frisco, TX

At Rockfish, our Brand Planner designs and manages projects independently, uncovering consumer insights to develop viable communication strategies. This role is responsible for ensuring client brand communications are consistent, reflective of key insights and on strategy.

Responsibilities:

• Develop and execute brand planning to meet client and agency requirements
• Understand client initiatives and represent those throughout the planning process
• Craft creative briefs; provides clear , persuasive briefings to clients and teammates as required
• Identify information needed to develop rich consumer insights
• Develop insightful conclusions using primary and secondary research data- qualitative and quantitative
• Assist in formulating strategy and direction for assigned client(s)

Requirements:

• Exceptional communication skills – both oral and written
• 3+ years experience in a brand planning/brand strategy role
• Prior advertising/marketing agency experience required
• Understanding of qualitative and quantitative research methodologies, secondary research, and competitive intelligence
• Outstanding organizational skills and attention to detail
• Flexible and adaptable; able to manage shifting priorities as projects evolve
• Understanding of and passion for the digital space
• Proficiency with MS Office (Word, Excel, PowerPoint, Outlook)
• Experience working with Advantage a PLUS!

Rockfish Interactive is an Equal Opportunity Employer.

We hire people who are driven, innovative and versatile. If you are that person, click here to apply.